The problem was Lee didn’t have a factory, Wierenga said.Īt the same time, Wierenga and his factory were in Huntington Beach and said he was tired of building boards for other companies that didn’t have a clear vision.Īfter meeting with Lee and his art director Kellie Talbot Wierenga took a chance with them and hasn’t looked back since. Signal started when former professional snowboarder and founder Dave Lee wanted to start his own company in 2004. “We’ve typically stayed in a lot of the more core-demographic stores, so we’re not going after the massive growth there, but the brand itself continues to grow.” “It’s a slow growth for us because we don’t go necessarily to big box stores like Sport Chalet,” he said. Wierenga said the company sold about 10,000 snowboards last season, he said. But in just 10 years, the Huntington Beach business that handcrafts and ships their products from its factory has gained traction in the market. Signal could be considered a rookie in an industry filled with big-name companies like Burton or Lib Tech. “We’ll build from all the way to October to ship throughout the world.” “We’re getting ready to start production, which starts May 1,” marketing director Marc Wierenga said. Gliding the scraper from nose to tail, Rezendes efficiently spreads the resin around, applies a sheet of triaxial fiberglass and another coat of the adhesive. If the company holds true to its customer service and quality “made in the USA” promise, this subscription product could, indeed, be a stepping stone to a much larger opportunity for Signal.On an early Wednesday morning, Signal Snowboards employee Stephen Rezendes applies a coat of epoxy resin to the board he’s building, getting a head start for the company’s 2013-14 season. It is also building a community which will earn it long-term customer loyalty and referrals. The company is providing access to a sometimes costly sport, making it more affordable and. Signal is not only first company to offering this type of subscription service, but it is looking beyond the sale to really engage and relate to its customers. Signal Snowboards’ website is powered by Shopify, a B2B online platform and payments provider for small to medium-sized companies. “We aim to expand our program to include affordable partnerships with ski resorts on lift tickets, unforgettable trips and other snow gear as well.” Transworld Snowboarding reports that Signal Subscription Service is just the first of a planned line of value-added snowboard programs available through Signal. Omni sells for $599, but is currently sold out. Boards can also be purchased for a one-time price. Snowboards start at $35 a month for the Park model and range up to the Omni which is available for $55 a month. In addition to providing the best boards at the best price, we are building an online community of snowboarders,” Lee added. We want them to feel totally taken care of. “It also gives subscribers a direct line to us and our brand. We have created a direct online platform that allows snowboarders – both new and old – to easily buy a quality USA-made snowboard for the cost of a dinner out or a few beers a month,” said Signal Founder Dave Lee. “We love snowboarding and want to see the sport continue to grow and flourish with the changing retail landscape. Additional demos can be purchased for $40 each. In addition, subscribers get access to the MOD program – a members-only demo program that lets subscribers try new boards in the line two weeks a year at no additional cost.
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